Swide.com was Dolce&Gabbana's online luxury magazine that until last year existed for nearly 10 years. For it's huge daily traffic it was decided to incorporate the magazine inside the corporate website so it now exists, in a more synthetic manner, under the section Discover of their official website. The magazine covered topics as beauty, lifestyle, celebrity, music, culture and travel overall promoting the brands values, supporting the current collections and exploring the basic DNA of Dolce&Gabbana. The visual style of the graphics, whenever was talked about the product, was creative in a modern way but we were still making sure to keep the classy and elegant way of presenting the collections.
The work is developed in collaboration with Massimo De Felice, the fashion editor, and under the lead of Giuliano Federico, the creative director of the magazine.