VIDEO ART DIRECTION / CHRISTMAS GREETINGS 2012

For Christmas 2012 Domenico and Stefano requested to have a slightly different approach to their usual holiday greetings that they annually send to their clients. The brief required a silly and festive mood involving graphical elements from the last collection. The result was an quirky video that made everybody laugh and also got the attention of the media because of it's unusual aspect. My role was to lead the team of video designers in order to go beyond of the companies guidelines but still to stay inside of the margins of good taste.

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